The global dispersal of productive activities is ___________________
Fill in the blank(s) with the appropriate word(s).
found in all sized firms
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The primary disadvantage inherent in the use of personal selling as the primary marketing communications tool is its:
A. Lack of flexibility B. Ability to communicate with only a small number of customers C. Two-way communication flow D. Inconsistency from customer to customer E. Ability to be used successfully with other marketing communications tools
Which of the following is true of current ratio?
A) The more predictable a firm's cash flows, the higher the acceptable current ratio. B) A higher current ratio indicates a higher return on equity. C) The more predictable a firm's current ratio, the higher the current liabilities. D) A higher current ratio indicates a greater degree of liquidity.