The primary disadvantage inherent in the use of personal selling as the primary marketing communications tool is its:
A. Lack of flexibility
B. Ability to communicate with only a small number of customers
C. Two-way communication flow
D. Inconsistency from customer to customer
E. Ability to be used successfully with other marketing communications tools
Ans: B. Ability to communicate with only a small number of customers
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Roberto's job requires frequent travel. Other positions are available within the company, but his manager has not tried to accommodate Roberto's request for work that would allow him to stay closer to his family. Roberto has started applying for jobs with other companies. Roberto's unhappiness with his job has affected his ______.
Fill in the blank(s) with the appropriate word(s).
Which of the following is NOT a predicted direction for marketing in the coming years?
A) the demise of precision marketing and rise of mass marketing B) the demise of the marketing department and the rise of holistic marketing C) the demise of marketing intuition and the rise of marketing science D) the demise of manual marketing and the rise of both automated and creative marketing E) the demise of free-spending marketing and the rise of ROI marketing