Which of the following is true of current ratio?
A) The more predictable a firm's cash flows, the higher the acceptable current ratio.
B) A higher current ratio indicates a higher return on equity.
C) The more predictable a firm's current ratio, the higher the current liabilities.
D) A higher current ratio indicates a greater degree of liquidity.
D
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Diffusion refers to ________
A) how promotion is used to support products throughout their product life cycle B) the second stage of the market segmentation process C) the methodology for evaluating new product ideas D) how the use of a product spreads throughout a population E) the selection of opinion leaders to encourage product acceptance
The purpose of advertising is to get consumers to think about or react to the product or company in a certain way
Indicate whether the statement is true or false