Repeating the same pattern of words for main ideas is called parallel construction

A researcher is interested in finding out who reads the Dear Abby Column in the local newspaper. The researcher is interested in who reads the column because it is quite expensive to include. This type of research is an example of

a. Reader Profile Study b. Item Selection Study c. Uses and Gratifications Study d. Journalist – Reader Study

Which of the following techniques is commonly used in print media psychographic research? a. Subjects are covertly watched while they browse news stands. b. Subjects are asked to indicate their level of agreement with a series ofstatements that reflect attitud c. Subjects are interviewed by a psychologist who evaluates their mentalstability

d. Subjects are tested about their responses to advertising inserts.