A researcher is interested in finding out who reads the Dear Abby Column in the local newspaper. The researcher is interested in who reads the column because it is quite expensive to include. This type of research is an example of
a. Reader Profile Study
b. Item Selection Study
c. Uses and Gratifications Study
d. Journalist – Reader Study
b
Communication & Mass Media
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Conversational distances are consistent across cultures
a. True b. False
Communication & Mass Media
Marconi's interest in developing wireless transmission was
A. the development of an advanced radio telescope. B. in replacing the telephone with radio. C. point-to-point communication. D. mass communication-transmitting messages to large audiences.
Communication & Mass Media