Which of the following techniques is commonly used in print media psychographic research?
a. Subjects are covertly watched while they browse news stands.
b. Subjects are asked to indicate their level of agreement with a series ofstatements that reflect attitud
c. Subjects are interviewed by a psychologist who evaluates their mentalstability
d. Subjects are tested about their responses to advertising inserts.
b
Communication & Mass Media
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The first step of the perception process is called:
A. attention. B. selection. C. organization. D. evaluation.
Communication & Mass Media
"To inform the managers about potential cost-cutting
measures in the mailroom" is an example of a __________. Fill in the blanks with correct word
Communication & Mass Media