During the literate epoch, the dominant sense was __________

Kelly, the store manager for a large department store, believes that sales is truly an interpersonal process. She therefore believes in which theory of sales communication?

A. SPIN B. Sales as motivation C. Relationship selling D. Product knowledge

The AIDA acronym stands for:

A. Answer, introduce, develop, ask B. Attention, interest, desire, action C. Answer, interest, deduce, action D. Attention, introduce, desire, ask