The AIDA acronym stands for:

A. Answer, introduce, develop, ask
B. Attention, interest, desire, action
C. Answer, interest, deduce, action
D. Attention, introduce, desire, ask

B

Communication & Mass Media

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The word Ms. is an example of

A. inclusive language. B. a euphemism. C. sexist language. D. a neologism.

Communication & Mass Media

The videotape made by the KSOX crew in the previous question is called a ______.

a. registered work b. trademarked videotape c. work made for hire d. licensed videotape

Communication & Mass Media