The idea of studying how to apply marketing concepts and tools to nonprofit organizations was developed during which time frame?
a. The late 1950's and early 1960's
b. The late 1960's and early 1970's
c. The mid 1970's
d. The late 1970's and early 1980's
e. The late 1980's
B
Business
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Which of the following BEST describes the use of trade shows, conventions, and conferences to contact customers?
a. It has been decreasing in recent years. b. It is usually directed toward the consumer goods market. c. It is most effective for mature products. d. It costs much less per potential customer than personal sales calls.
Business
A cosmetics store sees to it that customers who walk in are assisted by store personnel. These personnel are trained to ask customers questions, find out what they want, and make suggestions accordingly
Which of the five determinants of service quality is reflected here?
Business