As a result of technology, it is easier to protect private information today than it was in the last century
Indicate whether the statement is true or false
FALSE
Explanation: Technological innovations not only give businesses the ability to collect far more information than in the past, but also make it easier for the information to be inappropriately accessed or stolen. Protecting a large volume of data that can potentially be accessed by anyone with an Internet connection is a major challenge for IT departments.
You might also like to view...
Information provided by industry services is useful for which of the following?
A) sales management decisions such as defining territories and setting quotas B) advertising decisions such as allocating advertising budgets C) segmenting the market and designing custom products and services for important segments D) all of the above
The business segmentation variable of ________ refers to customer desires such as service support, cutting-edge technology, or financing terms
A) demographics B) purchasing approaches C) customer operating characteristics D) personal characteristics E) benefits sought