Information provided by industry services is useful for which of the following?
A) sales management decisions such as defining territories and setting quotas
B) advertising decisions such as allocating advertising budgets
C) segmenting the market and designing custom products and services for important segments
D) all of the above
D
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Of the following, which best describes a need that decreasing term insurance is often used to meet?
A) Providing long-term coverage at a reasonable premium B) Providing funds to pay off an outstanding loan at a reasonable premium C) Providing funds for final expenses at a reasonable premium D) Providing funds to pay off an outstanding loan at a high premium"
The creation of significant brand equity involves reaching the top or pinnacle of the brand pyramid. What are the six components of the brand resonance pyramid?
What will be an ideal response?