What is one consequence of breaches of ethics for firms and media outlets?
A) There are typically no consequences for breaches of ethics.
B) The Sarbanes-Oxley Act requires that the CEO resigns.
C) Consumers launch massive, punishing boycotts of these organizations.
D) All publicity is good publicity: these companies actually gain consumer support.
E) The reputation of the organization is negatively affected.
E
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The Family and Medical Leave Act of 1993 requires employers to provide:
A. up to 8 weeks of unpaid leave after childbirth or adoption. B. reinstatement to the same (or a comparable) job upon the employee's return to work. C. paid leave to any employee who has one or more years of full-time service. D. up to 18 weeks of unpaid leave to care of a seriously ill parent, spouse, or child. E. up to one month of paid leave to take care of a seriously ill spouse, child, or parent.
Marketers can set communications objectives at any level of the hierarchy-of-effects model
Indicate whether the statement is true or false