Marketers can set communications objectives at any level of the hierarchy-of-effects model

Identify one way to improve the accuracy of inventory records that use a perpetual inventory approach

A) use of an ERP system B) require the accounting department to calculate cost of goods sold periodically C) use IT to eliminate the need for manual data entry D) use of an MRP inventory system

The level of customer service in most small companies is excellent

Indicate whether the statement is true or false.