When screening prospective new ventures, venture capital firms must consider the nature of the proposed industry. Which of the following is not part of the screening of the proposed industry?

Recognition of Unfulfilled Wants: When a current product isn't _____________ properly, When the consumer is ____________________ of a product, When another product ___________________ to the one currently used

Fill in the blank(s) with the appropriate word(s).

The advertising campaign created by Hormel that was designed to show customers the rich variety of brands sold by the company was designed to:

A) allow the company to charge more B) create brand parity across company brands C) create perceptions of corporate uniqueness D) transfer perceptions of strong brands to other company products