The advertising campaign created by Hormel that was designed to show customers the rich variety of brands sold by the company was designed to:
A) allow the company to charge more
B) create brand parity across company brands
C) create perceptions of corporate uniqueness
D) transfer perceptions of strong brands to other company products
D
Business
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Jupiter, Inc. incurred fixed costs of $300,000. Total costs, both fixed and variable, are $500,000 when 59,000 units are produced. It sold 35,000 units during the year. Calculate the variable cost per unit. (Round your answer to the nearest cent.)
A) $8.47 B) $14.29 C) $5.08 D) $3.39
Business
Which of the following is referred to as the big new idea in business and marketing?
A) the emphasis on pushing products B) the focus of a business to maximize profits C) the responsibility of a business to create value D) the provision for customer-perceived benefits
Business