The purpose of the incontestability provision is to protect

Which of the following is true of licensing as a form of global market entry?

A) A company can expand its market reach with almost no capital or marketing costs. B) It allows a licensor to directly involve in the overseas market and user's needs. C) It can restrict the growth of domestic competitors in an overseas market. D) A company's resources cannot be exploited by another company.

In the 4Ps of the marketing mix, promotion refers solely to advertising

Indicate whether the statement is true or false