Which of the following is true of licensing as a form of global market entry?
A) A company can expand its market reach with almost no capital or marketing costs.
B) It allows a licensor to directly involve in the overseas market and user's needs.
C) It can restrict the growth of domestic competitors in an overseas market.
D) A company's resources cannot be exploited by another company.
A
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Jamir is an agent for Assured Insurance. He visits Ada, a prospect, in her home. He arrives with business cards, sample policies from Assured, and an Assured rate book. He recommends Assured policies that can meet Ada's needs for insurance. Which of the following terms describes the kind of authority that Jamir has in this situation?
A) Implied B) Express C) Binding D) Apparent"
What type of panel would be used to determine how consumers feel about two different product concepts by varying panel questions from one panel measurement to the next?
A) inquisitional panel B) discontinuous panel C) population panel D) continuous panel E) repeatability panel