In the 4Ps of the marketing mix, promotion refers solely to advertising

Indicate whether the statement is true or false

FALSE

Business

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Companies need to know each competitor's product quality, features, and mix; customer services; pricing policy; distribution coverage; sales force strategy; and advertising and sales promotion programs

These are all the dimensions that identify ________ groups within the industry. A) target B) focus C) control D) strategic E) experimental

Business

I have not been able to reach Carolyn by phone or email

A) I; have been able B) I; have been C) Carolyn; have been D) I; have been/reach

Business