Under the fair value method, the investor reports as revenue its share of the net income reported by the investee

Mothers-to-be are potential users who will turn into heavy users of infant products and services. By targeting mothers-to-be as future heavy users, producers of these products and services are segmenting consumers on the basis of ________

A) attitude B) buyer-readiness stage C) loyalty status D) user status E) benefits

According to the text, surveys are used primarily for all of the following purposes EXCEPT:

A) market segmentation. B) advertising theme and selection. C) advertising effectiveness. D) in-depth interviews E) all of the above