Mothers-to-be are potential users who will turn into heavy users of infant products and services. By targeting mothers-to-be as future heavy users, producers of these products and services are segmenting consumers on the basis of ________

One of the ways to change the course of a brand is to modify the product. Under product modification, ________ adds size, weight, materials, supplements, and accessories that expand the product's performance, versatility, safety, or convenience

A) feature improvement B) quality improvement C) style improvement D) size improvement E) technological improvement

A product idea is an idea for a possible product that a company can offer the market

Indicate whether the statement is true or false