According to the text, surveys are used primarily for all of the following purposes EXCEPT:
A) market segmentation.
B) advertising theme and selection.
C) advertising effectiveness.
D) in-depth interviews
E) all of the above
D
Business
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Which of the following is true of public relations?
A) It provides quick incentives to make product purchases. B) It emphasizes news and events rather than sales C) It involves training a dedicated sales force to meet customers. D) It cannot be used to dramatize a product or company. E) It is the most widely used promotional tool.
Business
Ethical behavior begins with the individual
Indicate whether the statement is true or false
Business