The four product-mix dimensions (length, width, depth, consistency) permit the company to expand its business

Although real estate is tangible asset, it can also be viewed as a ______________________ associated with the ownership and use of site and improvements.

Fill in the blank(s) with the appropriate word(s).

NASCAR re-directed their marketing efforts when a survey indicated that almost fifty percent of their race fans were female. This is an example of _____ segmentation

a. geographic b. demographic c. psychographic d. benefits e. loyalty