NASCAR re-directed their marketing efforts when a survey indicated that almost fifty percent of their race fans were female. This is an example of _____ segmentation
a. geographic
b. demographic
c. psychographic
d. benefits
e. loyalty
Ans: b. demographic
Business
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Happy Pet is a large pet food company that has convinced the retailers and the wholesalers of the New England area to resell its products
Happy Pet promises to reimburse the advertising costs to its retailers and wholesalers for advertising its products. This is an example of a ________. A) trade promotion B) point-of-purchase promotion C) sweepstake D) price pack E) advertising specialty
Business
The A/C code (________ code) is a convenient way of labeling all revenues and expenses
Fill in the blanks with correct word
Business