Although real estate is tangible asset, it can also be viewed as a ______________________ associated with the ownership and use of site and improvements.

Fill in the blank(s) with the appropriate word(s).

Ans: bundle of intangible rights

Business

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The maturity gap for a bank is the weighted average maturity of the assets minus the weighted average maturity of the liabilities.

a. true b. false

Business

If the goal of the promotion plan is to improve the image of the company, ___ may be used.

a. Institutional advertising b. Pioneering advertising c. Competitive advertising d. Comparative advertising

Business