If the goal of the promotion plan is to improve the image of the company, ___ may be used.

a. Institutional advertising
b. Pioneering advertising
c. Competitive advertising
d. Comparative advertising

Ans: a. Institutional advertising

Business

You might also like to view...

Which of the following is served on a defendant giving the defendant notice of a lawsuit filed against him or her?

Business

Central Perk orders their organic coffee filters from a South American supplier that mails them as inexpensively (hence, as slowly) as possible

Central Perk uses 80 filters a day with a standard deviation of 15 days. It would be disastrous if they ran out of these filters, years ago customers caught them using paper towels from the men's room and business suffered. They have set their service level at 99.5% in hopes of avoiding a similar situation. It takes a fortnight to receive a shipment and the standard deviation of the shipping time is five days. What is their reorder point? A) 1865 filters B) 1962 filters C) 2074 filters D) 2158 filters c

Business