Recent trends in sport organization business practices have led American sports fans to become increasingly trustworthy of team owners.

The key to cause-related marketing is to find a cause that resonates with consumers, whether or not that cause matches a particular company's business

Indicate whether the statement is true or false

In creating an advertisement, the creative begins with the creative brief. From the creative brief, the creative should:

A) develop a means-end chain B) choose a spokesperson or decide if one will be used C) choose an appropriate message strategy D) decide on the ad execution