In creating an advertisement, the creative begins with the creative brief. From the creative brief, the creative should:
A) develop a means-end chain
B) choose a spokesperson or decide if one will be used
C) choose an appropriate message strategy
D) decide on the ad execution
A
Business
You might also like to view...
Brand equity can be built by linking the brand to sources, such as channels of distribution as well as to
other brands. Indicate whether the statement is true or false
Business
The more thorough a media list is, the
A) longer it will be. B) less a firm will need to rely on public relations. C) more effective it will be. D) more advertising a company will conduct. E) easier it will be for investors to provide feedback to management.
Business