The key to cause-related marketing is to find a cause that resonates with consumers, whether or not that cause matches a particular company's business

Buildings, land, and equipment are classified as ________

A) current assets B) long-term assets C) current liabilities D) long-term liabilities

The consumer demand for convenience and time-saving devices is the result of which consumer buyer behavior trend?

A) age complexity B) cocooning C) active, busy lifestyles D) pleasure pursuits