Higher order 79. Which of the following is an advantage offered by radio to its advertisers?
a. ability to reach a wide and diverse audience
b. relative low cost
c. billions of listeners
d. short lead time
Ans: b. relative low cost
Business
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Briefly describe the primacy effect, the contrast effect, and the halo effect
What will be an ideal response?
Business
In the research process, the document that describes the proposed actions for responding to the research results is called ________
a. perceptual mapping b. competitive positioning c. the marketing plan d. the targeted plan
Business