Briefly describe the primacy effect, the contrast effect, and the halo effect
What will be an ideal response?
The primacy effect is the initial information that a perceiver has about a target that has an excessive effect on the perception and evaluation of the target.
The contrast effect is the when the perceiver compares the target to those around the target. This can make the target stand out in either a positive or negative light.
The halo effect is the general perception a perceiver holds about a target, and which influences the perception of specific dimensions of the target.
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