Service recovery is an umbrella term for systematic efforts by a firm to correct a problem following a service failure and retain a customer's goodwill

The Council of PR Firms Code of Ethics bases communication with the public and media upon ________

A) accuracy and truthfulness B) enlightened self-interest C) corporate social responsibility D) the golden rule

________ are Web site features that attract and interact with visitors in the target stakeholder group

Fill in the blank(s) with correct word