In the research process, the document that describes the proposed actions for responding to the research results is called ________

a. perceptual mapping
b. competitive positioning
c. the marketing plan
d. the targeted plan

c

Business

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Identify the difference between tangible and intangible products and explain why most products can be thought of as falling on a tangible/intangible continuum

What will be an ideal response?

Business

A U.S. timber products firm has a long-term contract to import unprocessed logs from Canada

To avoid occasional and unpredictable changes in the exchange rate between the U.S. dollar and the Canadian dollar, the firms agree to split between the two firms the impact of any exchange rate movement. This type of agreement is referred to as: A) risk-sharing. B) currency-switching. C) matching. D) a natural hedge.

Business