Define franchising. Explain the three types of franchising. Which is the fastest-growing segment?
What will be an ideal response?
A system of distribution in which semi-independent business owners (franchisees) pay fees and royalties to a parent company (franchisor) in return for the right to become identified with its trademark, to sell its products or services, and often use its business format and system. The three types of franchising are:
1. Tradename
2. Product distribution
3. Pure (business format)
Pure franchising outlets' sales are growing at a faster rate.
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The ________ represents the ongoing monitoring of marketing and profit performance in light of the marketing plan's timeline
A) marketing budget B) industry analysis C) force field analysis D) situation analysis E) performance review
The overall project risk factor is known to be 0.6. The probability of dependency failure is twice the probability of complexity failure and four times the probability of maturity failure
The consequence of performance failure is twice the consequence of reliability failure, four times the consequence of schedule failure and eight times the consequence of cost failure. What is the probability of maturity failure? Maturity X Cost Y Complexity 2X Schedule 2Y Dependency 4X Reliability 4Y Performance 8Y A) 0.213 B) 0.197 C) 0.104 D) 0.148