The ________ represents the ongoing monitoring of marketing and profit performance in light of the marketing plan's timeline

When a currency depreciates, exporters to that country face the trade-off to ________

A) maintain production or outsource in other markets B) maintain profits or market share C) exit the market or choose to stay D) introduce new products or retire old ones

Which phase of the customer life cycle categorizes customers according to value and attempt to win back high-value customers?

A) loss/churn B) customer acquisition C) relationship management D) marketing