Innovative companies do not take a(n) ________ approach to creativity

Branding strategies include:

a. choice of brand elements (e.g., logos, symbols, slogans) b. designing the usage experience (including marketing activities and supporting programs that create strong, favorable, and unique associations for the brand) c. associations with other entities (e.g., country of origin, distribution channels, co-branding, sponsorship of events, celebrity endorsements) d. all of the above e. none of the above

What is organizational citizenship?

What will be an ideal response?