Branding strategies include:
a. choice of brand elements (e.g., logos, symbols, slogans)
b. designing the usage experience (including marketing activities and supporting programs that create strong, favorable, and unique associations for the brand)
c. associations with other entities (e.g., country of origin, distribution channels, co-branding, sponsorship of events, celebrity endorsements)
d. all of the above
e. none of the above
d
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In the stakeholder model, the interests of stakeholders are valued only to the extent that they enrich the corporation's investors.
a. true b. false
A receiver is:
A) a name of one position on the board of directors. B) an officer of a corporation who reports to the CEO C) a person elected by shareholders at a special meeting D) a person appointed at the instance of a creditor to take over the assets of the corporation. E) none of the above