Market-tracking studies track some variable of interest such as market share over time, and represent a use of cross-sectional studies

Corporate social responsibility has a definite, universal meaning.

a. true b. false

Candy's Chocolates Inc. is a confectionary company that manufactures only one product. Unlike its competitors, the firm does not have its target customer base as children

Instead, it promotes its product using the same strategy across consumers of all age groups. Given this information, Candy's Chocolates Inc. has adopted a(n)__________strategy. Fill in the blanks with correct word.