Candy's Chocolates Inc. is a confectionary company that manufactures only one product. Unlike its competitors, the firm does not have its target customer base as children

Instead, it promotes its product using the same strategy across consumers of all age groups. Given this information, Candy's Chocolates Inc. has adopted a(n)__________strategy.

Fill in the blanks with correct word.

ANSWER: undifferentiated targeting

Candy's Chocolates Inc. has adopted an undifferentiated targeting strategy since it has not divided its market into specific segments. In an undifferentiated targeting strategy, a firm adopts a mass-market philosophy, viewing the market as one big market with no individual segments.