Which type of marketing channel typically yields the highest margins for a manufacturer?
A) direct channel
B) indirect channel
C) mixed channel
D) intermediate channel
E) distributor channel
A
Business
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In which stage of the personal selling process would a salesperson say, "I'm able to give you a low introductory price if you place your order by the end of the week"?
A) preapproach B) close the sale C) prospecting D) overcoming objections E) follow-up
Business
Using an alternative close, a salesperson would ask a prospect to ________
A) buy immediately in order to get a discount B) choose between buying or not buying C) choose between product features or other options D) express any objections to buying E) identify how much will be ordered
Business