The Colorado Real Estate Commission and title companies require a report of all concessions given by a seller.

The added value delivered by the brand over the functional benefits or book value of the product, service, or company is ____.

A. Brand Equity B. Brand Awareness C. Service Surplus D. Market Value

Jill, a Product Manager for Nike, is responsible for evaluating the viability of a radically new product. How should she estimate demand?

What will be an ideal response?