The added value delivered by the brand over the functional benefits or book value of the product, service, or company is ____.

Global marketing authority, Theodore Levitt, has noted that many ethnic and regional foods–sushi, for example–are enjoying popularity in many countries of the world. This observation is known as the:

A) pluralization of consumption. B) ethnicitization of consumption. C) democratization of consumption. D) sophistication of consumption. E) domestication of consumption.

Explain the difference between insurance plans offered by insurance companies and self-funded insurance plans

What will be an ideal response?