Jill, a Product Manager for Nike, is responsible for evaluating the viability of a radically new product. How should she estimate demand?
What will be an ideal response?
Few reliable techniques exist for estimating demand for radical innovations. Focus groups can provide perspective on customer interest and need, but marketers may need a probe-and-learn approach based on observation and feedback of early users' experiences and other means such as online chats or product-focused blogs.
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Requirements and business rules guide how the database is tested
Indicate whether the statement is true or false
Which of the following purposes of cost allocation provides information for operational control in an organization?
A) to compute income and asset valuations for financial reports B) to compute Cost of Goods Sold for financial reports C) to determine the number of cost drivers for a product D) to provide the desired motivation and to give feedback for performance evaluation