An anecdotal list uses five shorthand symbols to evaluate the elements of STROBE

According to the text, environmental elements over which management does have some control—including competitive, labor, and financial forces—are called internal forces.

a. true b. false

Changing an image is most necessary:

A) every few years to meet changing consumers B) when sales begin to decline C) when target markets shrink or disappear or a firm's image no longer matches industry trends and consumer expectations D) when a competitor enters the market with a product that is viewed as being superior