Changing an image is most necessary:
A) every few years to meet changing consumers
B) when sales begin to decline
C) when target markets shrink or disappear or a firm's image no longer matches industry trends and consumer expectations
D) when a competitor enters the market with a product that is viewed as being superior
C
You might also like to view...
What coordination and integration issue needs to be addressed by sales managers regardless of the sales force structure?
A. The activities of the sales force must be integrated with the needs and concerns of customers B. The firm's selling activities must be coordinated with those of other departments C. If the firm's selling tasks are divided among specialized units, all those tasks must be integrated D. All of the above E. None of the above
A legal procedure by which a secured creditor causes the judicial sale of the secured real estate to pay a defaulted loan is known as ________
A) attachment B) accountability C) land sales contract D) foreclosure sale