Which of the following is a consequence of improved quality control?
A. Greater warranty costs
B. Higher scrap costs
C. Direct reduction in unit costs
D. Decreased productivity
E. Reduced inventory turnover
C
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Constructs
a. are an observable item used as a measure on a questionnaire. b. have concrete properties and are measured directly. c. are associations between two or more variables. d. are used to calculate media efficiency. e. are an unobservable concept measured by a group of related variables.
Today, the "mass market" is actually splintering into numerous segments, each with its own wants, perceptions, preferences, and buying criteria. This implies that ________
A) the traditional marketing approach would be the best approach to follow B) the producers must consider themselves as a part of the value-chain process C) the producers should focus on niche markets D) all market segments are equally profitable E) target market strategies are no longer effective