Constructs

a. are an observable item used as a measure on a questionnaire.
b. have concrete properties and are measured directly.
c. are associations between two or more variables.
d. are used to calculate media efficiency.
e. are an unobservable concept measured by a group of related variables.

Answer: e. are an unobservable concept measured by a group of related variables.

Business

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a. true b. false

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Discuss and support occasions when using bcc – blind carbon copy-would be appropriate

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