Today, the "mass market" is actually splintering into numerous segments, each with its own wants, perceptions, preferences, and buying criteria. This implies that ________
A) the traditional marketing approach would be the best approach to follow
B) the producers must consider themselves as a part of the value-chain process
C) the producers should focus on niche markets
D) all market segments are equally profitable
E) target market strategies are no longer effective
Answer: B) the producers must consider themselves as a part of the value-chain process
You might also like to view...
Which of the following is true regarding the common elements of diversity programs?
A. Leadership from the top is critical. B. Changing the organization structure disrupts diversity efforts. C. Measuring progress does not require data collection. D. Training programs are not very popular.
At the ________ stage of the buying process, a sale can be made or lost so it is crucial to understand the needs of the different people involved with making the purchase decision
A) determining the characteristics B) establishing specifications C) search for and qualify potential suppliers D) request proposals