Puffery such as, "This is a great product!" provides an implied warranty

In this situation, the manager has set a price that is higher than the target market is willing to pay. The customer looks at this situation as a bad deal and, unless the company has a monopoly or some other kind of market power, does not buy

Identify the situation. A) perceived value > price > cost B) price > cost > perceived value C) price > perceived value > cost D) perceived value > cost > price

Which of the following actions should a marketer take in response to the new economy?

A) Offer selected discounts. B) Cut marketing budgets. C) Hold the line on prices. D) Cut costs. E) Discontinue products.