In this situation, the manager has set a price that is higher than the target market is willing to pay. The customer looks at this situation as a bad deal and, unless the company has a monopoly or some other kind of market power, does not buy
Identify the situation.
A) perceived value > price > cost
B) price > cost > perceived value
C) price > perceived value > cost
D) perceived value > cost > price
C
Business
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