Which of the following might a business report's table of contents include

When tennis great Roger Federer appears on print ads for Rolex watches, he is acting as a(n) _______ leader.

persuasive positional opinion celebrity

With the ________ heuristic, the consumer chooses the best brand on the basis of its perceived most important attribute

A) lexicographic B) conjunctive C) elimination-by-aspects D) availability E) representativeness